“I Am” RAW Underwear collection brought to you by PT Foundation and The Under Shop.
“I Am” is the tagline for the new limited edition Red Ribbon RAW underwear collection by PT Foundation and The Under Shop, who formed this partnership of creative underwear designs in conjunction with World AIDS Day.
This collaboration-concept was borne in 2008, with the aim and objective of spreading the message of HIV/AIDS and getting the awareness of this subject out there to the public.
The Under Shop donates its half of the sales proceeds to PT, and just last year 2009 PT Foundation received RM 32,661 dollars and 10 cents!
Each fabulous design costs RM29.90 and is available at these nine The Under Shop outlets all across Malaysia; Berjaya Times Square, 1 Utama, Bukit Bintang Plaza, Sunway Pyramid, Sunway Carnival Mall, Queensbay Mall @ Penang, Dataran Pahlawan Melaka Megamall @ Melaka, JB City Square @ Johor Bahru and East Coast Mall @ Kuantan.